Sophia Grace announces the launch of her own exclusive fashion collection ‘LO LO London’. The collection is the 16 year-old star’s first venture into fashion, adding to her hugely successful career in music, TV and film.

Sophia Grace said: “This is one of the most exciting and enjoyable things I’ve ever done. I’ve always loved fashion from when I was a little girl dressing up in tutus and tiaras, and then leaving that behind to make way for my teenage years and changing my wardrobe and style.”

LO LO London launches with a capsule collection incorporating several hooded sweatshirts, a cropped hoodie and a snapback baseball cap, available to purchase exclusively via the web shop. Sophia Grace designed the collection in cooperation with her fans, and will be adding further pieces in spring 2020.

“I’m really into smart casual wear right now and think this collection reflects my personal style at the moment. the most amazing part about the design process is interacting with my social media followers, I love reading the comments and dm’s to see what colour or style is their favourite, one thing I’ve learned is we all like different things and have different opinions on clothing, it’s great that we all have our own style!” Sophia Grace said.

The collection is named after the London fashion and music scenes, which has inspired the design of the pieces. Sophia Grace said: “London is a special place with a lot of things to be proud of. The city plays a big part in my brand and I hope to represent it as best I can.”

Sophia Grace Brownlee shot to fame in 2011, singing a version of Nicki Minaj’s ‘Super Bass’ on The Ellen Show. She quickly became a global sensation, and at just 16,  she has already released seven original singles and one EP which combined have clocked up hundreds of millions of streams. Sophia Grace said: “I can’t wait to gift Ellen a hoodie, I think she will look great in the white hoodie as I’ve seen her wearing white before and it really suits her, I’m also going to be sending a Sunset Orange hoodie to Nicki Minaj and a White Hoodie to Ariana Grande, I’ve already sent a Sunset Orange hoodie to my cousin Rosie and she loves it.”

LO LO London launched on Thursday 27th February.

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